For busy school marketing offices, new social media platforms can be passed off as simple passing trends - however, they often require in-depth looks to understand their usefulness. We’ve taken the time to aggregate the most vital information on new social media platform TikTok to give you the key benefits, challenges, and takeaways so you can best use TikTok for your school’s marketing and admissions in 2022.

With the ocean of marketing metrics and data available to school marketing and admission teams nowadays, understanding what metrics are useful and relevant to your school is absolutely crucial to building on your past successes and forging a path forward.